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Club Member Connect | News



The Targeted Group Launches A New Online Community For Nicklaus Design Golf Courses Worldwide

April 19, 2011

The Targeted Group has announced the launch of an online community called Nicklaus Connect™ that will make use of a proprietary social media platform to bring together key decision-makers at Nicklaus Design courses nationwide.

Developed for the Nicklaus Companies and officially launched in mid-April, Nicklaus Connect™ will provide the means for Nicklaus Design golf course decision-makers, such as the general manager, golf course superintendent, golf professionals, and other key staff to communicate and engage their counterparts at other Nicklaus Design courses, as well as the staff at the Nicklaus Companies. This robust online community will capitalize on the power of social media, allowing its members to make connections and expand their professional network, share knowledge and expertise, and learn industry best practices within an online environment exclusive to the Nicklaus Companies and its clients and partners.

Nicklaus Connect™ is built using The Targeted Group's proprietary social media platform, Club Member Connect™. For more information about this online community platform, please contact The Targeted Group at 877-676-CLUB(2582)) or info@belongsuite.com



Nicklaus Connect, featured in PGA Magazine, to be unveiled at this week’s PGA Merchandise Show

January 25, 2011

From Nicklaus.com - For all his amazing accomplishments playing the game, it’s possible to overlook the impact Jack Nicklaus has on golf facilities around the world as a golf course designer. Now the Nicklaus Companies is using this month’s PGA Merchandise Show to launch a new communications initiative to bring facility employees closer together—no matter how far apart they are.

Using belongSUITE’s proprietary social media platform, the Nicklaus Companies is launching what’s called Nicklaus Connect. Membership in the community will initially be leaders at Nicklaus Design courses—such as directors of golf, PGA professionals, general managers and superintendents. These invited members of the private online Nicklaus Connect community will be able to communicate directly with each other to share best practices, ask and answer questions, and network with their counterparts at the hundreds of Nicklaus Design courses around the world. This innovative idea was featured in this month’s PGA Magazine and its PGA Show preview for Nicklaus Connect’s unique way of connecting clubs worldwide.

Nicklaus Connect has been in beta testing for several weeks, and the formal rollout will be in Orlando at this week’s PGA Merchandise Show, Jan. 27-29. Show attendees can see a demo of the service at the PGA Magazine booth. Staff members of Nicklaus Design courses and Nicklaus partners can stop by the booth between 2:00-4:00 p.m. on Thursday, Jan. 27, or 10:00 a.m.-noon on Friday, Jan. 28, for exclusive demonstrations.



Nicklaus Companies selects belongSUITE as their exclusive social media solutions provider

September 15, 2010

Nicklaus Companies LLC, the company founded by golf legend Jack Nicklaus and privately owned by the Nicklaus family, has partnered with belongSUITE to develop web services to better connect club members using The Targeted Group’s proprietary social media platform, Club Member Connect™.

The Targeted Group will be implementing a number of social media initiatives for the Nicklaus Companies, including the development and launch of Nicklaus Connect, a proprietary, interactive networking environment. This robust online community will connect an expansive number of golf courses worldwide, including a primary audience of Nicklaus Design golf courses. Nicklaus Connect will provide the means for General Managers, Course Superintendants, PGA Professionals, and other key staff to communicate and engage, not only with other Nicklaus Design courses around the world, but also with the Nicklaus Companies, as a whole.

Nicklaus Connect will capitalize on the power of social media, allowing its members to make connections and expand their professional network, share knowledge and expertise, and learn industry best practices within an online environment exclusive to the Nicklaus Companies and its clients and partners.

“As a company with over 10 years of experience creating solutions in the golf industry, we are thrilled and honored to enter into this agreement with such a premier brand,” said Greg Gentner, Chief Operating Officer of belongSUITE. “The implementation of Nicklaus Connect is testimony to the Nicklaus Companies’ position as a leader in the market.”

“With the Nicklaus Design family of courses now totaling over 350 and spread across 34 countries, we indentified a need to continually make ourselves available to assist our golf course design clients in operating their golf clubs,” said Tien Chu, Chief Information Officer of the Nicklaus Companies. “We looked for ways to improve our connection to our Nicklaus Design clients and we believe we have found the solution with Club Member Connect.”

About belongSUITE The Targeted Group is a business-focused social media company that has established itself as a market leader in providing value-driven social media solutions. From strategic planning, to implementation and ongoing support, The Targeted Group delivers custom programs that drive real business results while being easy to launch, manage and maintain. Their latest product, Club Member Connect, has gained national recognition as a revolutionary online community platform for member-driven clubs. For more information about any of their social media solutions, please contact The Targeted Group at 866.738.8768 or visit www.thetargetedgroup.com

About the Nicklaus Companies For close to 40 years, the mission of the Nicklaus Companies has been to enhance the golf experience, and to bring to the national and international consumer golf-related businesses and services that mirror the high standards established in the career and life of Jack Nicklaus. These services include golf-course design, the development of golf and real estate communities, and the marketing and licensing of golf and services. Nicklaus Design, recognized as the world leader in golf course design, has been involved with 350 courses open for play in 34 countries and 39 states. Of those, Jack Nicklaus has designed, co-designed or re-designed close to 280 courses around the globe, 63 of which have been ranked in various national or international Top-100 lists. At least 90 have hosted a combined total of over 600 professional tournaments worldwide. Nicklaus Design currently has projects under development in 34 different countries, including 16 in which it has never been involved before, furthering its initiative to introduce and grow the game of golf in new and emerging markets worldwide.



The Targeted Group’s CEO Richard Brasser to speak at PGA Magazine’s 2010 Golf Travel Marketing Summit

August 10, 2010

PGA Magazine has selected social media expert Richard Brasser as a keynote speaker for the 2010 Golf Travel Marketing Summit. The conference is designed to provide an overview of the $18 billion golf travel market and highlight some of the exciting opportunities for resorts, destinations and tourism boards within the golf arena.

The 2010 PGA Magazine Golf Travel Marketing Summit will be held August 17 from 1pm - 5pm and August 18 from 8am - 12pm at The Venetian Resort Hotel Casino.

Richard Brasser will share his expertise and strategy insights about golf travel marketing in his Wednesday morning session entitled "Refueling the Golf Travel Industry with Social Technologies".

“Social media and other interactive technologies can dramatically increase the penetration and adoption of a golf resort’s marketing message,” Brasser reports. “However, developing a solid strategy based on metrics, objectives and real results can be challenging. This session will provide the essential steps for developing real industry engagement using these powerful tools.”

Richard Brasser has helped some of the nation’s leading brands create their social networking strategies and successful interactive media initiatives. Aiding companies such as Siemens, Citibank, Avaya and Pepsi, Richard has honed his understanding of how to create real engagement, both in person and online.

About The Targeted Group The Targeted Group is a business-focused social media company that has established itself as a market leader in providing value-driven social media solutions. From strategic planning, to implementation and ongoing support, The Targeted Group delivers custom programs that drive real business results while being easy to launch, manage and maintain. Their latest product, Club Member Connect™, has gained national recognition as a revolutionary online community platform for member-driven clubs. For more information about any of their social media solutions, please contact The Targeted Group at 877-676-CLUB(2582) or visit www.thetargetedgroup.com



The Targeted Group powers the PGA Professionals’ Guide to Travel through its social media platform

February 1, 2010

Social media is one of the most compelling and valuable new resources for PGA Members and the golf community as a whole. Understanding and utilizing this new medium is an effective way for PGA Professionals to communicate their golf travel insights and experiences to the public. Recognizing this opportunity, PGA Magazine chose The Targeted Group and their online platform to integrate social media into a golf travel community for PGA Professionals and golfers worldwide.

The Targeted Group’s solution was to create the PGA Professionals’ Guide to Travel, a robust social networking community that was unveiled at the 2010 PGA Merchandise Show in Orlando, Florida.

The PGA Professionals’ Guide to Travel is a revolutionary online community where PGA Members can share their travel experiences, knowledge and expertise in a dynamic and engaging social networking environment. Other members of the community will also be able to comment, contribute and connect with the PGA Member experts. This new community will empower its members with the tools and techniques that social media provides, while expanding their connections and knowledge of golf travel.

“We are very pleased with The Targeted Group’s development and implementation of the PGA Professionals’ Guide to Travel. This community creates a wonderful opportunity for PGA Members to use social media to share their expertise and knowledge, and we’re excited to provide this resource to our PGA Magazine readers and other golf enthusiasts.” Kirk Pagenkopf -- Publisher, PGA Magazine

Become a member of the PGA Professionals’ Guide to Travel. The beta version is located at http://pga.thetargetedgroup.com.

About The Targeted Group The Targeted Group is a business-focused social media company that has established itself as a market leader in providing value-driven social media solutions. From strategic planning, to implementation and ongoing support, The Targeted Group delivers custom programs that drive real business results while being easy to launch, manage and maintain. Their latest product, Club Member Connect™, has gained national recognition as a revolutionary online community platform for member-driven clubs. For more information about any of their social media solutions, please contact The Targeted Group at 877-676-CLUB(2582) or visit www.thetargetedgroup.com

About PGA Magaine PGA Magazine is the official monthly publication of The PGA of America and is the leading trade magazine in golf. The magazine is published under licensed agreement between Great Golf Resorts of the World, Inc. and The PGA.



The PGA Connectivity Lab at The 2010 PGA Merchandise Show to be staffed by Social Media Expert Richard Brasser

January 13, 2010

From PGA.com -- PALM BEACH GARDENS, Fla. -PGA Magazine and PGA Worldwide Golf Exhibitions announced today that they will unveil the PGA Connectivity Lab at the 2010 PGA Merchandise Show set to convene January 28 -30 in Orlando, Fla. The Lab (booth #2763) will be in the Golf Products & Services area next to the PGA Magazine booth (booth #2863).

The PGA Connectivity Lab will provide PGA Professionals with an insight into the new world of social media, offering best practices on ways it can help them improve their operations. PGA Professionals are already embracing this technology and using media like Facebook and Twitter to help grow their respective businesses in teaching, retailing, tee times, tournament & outings and much more.

The PGA Connectivity Lab will be staffed by Richard Brasser, CEO of The Targeted Group, and his team of experts. With over 10 years of experience in the interactive media world, Richard has become one of the leading experts in social media and online marketing and has helped some of the nation's leading brands such as Siemens, Citibank Smith Barney, Pepsi and RSM McGladrey in creating and honing their strategic marketing programs.

"I am excited to be a part of this initiative and look forward to sharing my knowledge of social media with PGA members interested in engaging these unlimited new marketing strategies and technologies into their businesses," said Brasser. "My staff and I will be on hand all week at the PGA Connectivity Lab, ready to educate members on the wide range of benefits the world of social media offers."

PGA Professionals Suzy Whaley, Brad Redding, Ted Frick, Dave Harner, and Tony LaFrenere will make appearances at various times to share how they have employed the benefits of social media to grow and expand their own business operations.

"Both the PGA Show team and PGA Magazine believe it is essential to continually provide PGA Professionals with the latest trends and information on how they can grow their operations," said Rick Summers, President and CEO of PGA Magazine. "We believe that this area will allow PGA members the opportunity to learn from experts like Richard Brasser and their fellow PGA members on how they too can implement these tools and benefit from new social media platforms."

About PGA Magaine PGA Magazine is the official monthly publication of The PGA of America and is the leading trade magazine in golf. The magazine is published under licensed agreement between Great Golf Resorts of the World, Inc. and The PGA.

About The PGA Merchandise ShowThe PGA Merchandise Show, organized in partnership with The PGA of America, is one of three leading golf trade shows in PGA Worldwide Golf Exhibitions' golf portfolio including the PGA Fall Expo in Las Vegas and the Ontario PGA Golf Merchandise Show in Toronto, Canada.

About The Targeted Group The Targeted Group is a business-focused social media company that has established itself as a market leader in providing value-driven social media solutions. From strategic planning, to implementation and ongoing support, The Targeted Group delivers custom programs that drive real business results while being easy to launch, manage and maintain. Their latest product, Club Member Connect™, has gained national recognition as a revolutionary online community platform for member-driven clubs. For more information about any of their social media solutions, please contact The Targeted Group at 877-676-CLUB(2582) or visit www.thetargetedgroup.com




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